MEDIA RELATIONS
CONSUMER PRESS DROPS
Themed Press Drops
As reported in the last Importers Update, the Summer Drinking Press Drop was very successful securing a lot of coverage which has continued to trickle in over the couple of months. We have since launched the third press drop of the year, which focused on white varietals other than Riesling. The wines included illustrate the diversity of German wines available in the UK and highlight the modern approach to winemaking in Germany. The wines are as follows:
*Villa Wolf Silvaner 2007
*Palatium Pinot Blanc 2007
*D:Vine Pinot Grigio 2007
*Kendermanns Special Edition Pinot Grigio Chardonnay 2007
*Devil’s Rock Pinot Grigio 2007
This press drop was targeted mainly at regional and consumer press and so far we have received coverage in regional publications the Shropshire Star (circulation 73,851) and the Newcastle Journal (circulation 36,856). The Daily Mirror (circulation 1,455,270) also featured the Palatium Blanc 2007 in the wine column on Saturday 1st November, and further coverage is expected in the run up to Christmas in the Aberdeen Press & Journal and other regional and consumer publications.
The final press drop of the year will take place in November, and the theme will be Pinot Noir, due to the recent success of German pinot noir in the trade - namely the Decanter Awards’ Best International Pinot Noir over £10 win for Meyer Näkel.
A piece of coverage in The Independent for this year's winner of the International Pinot Noir Trophy
In addition to this activity, we have been proactively contacting journalists throughout the UK to enquire whether they would like any German wines for their upcoming features, in particular, their Christmas features. We have received interest from many publications with samples so far sent to the Press Association, Company Magazine, Food & Drink Magazine to name a few. We have had confirmation that wines will be included in your Home Magazine in February 2009.
Should you wish to be involved in any of the Wines of Germany press drops or would like further information, please contact Lucy Richardson on 020 7759 7406 or by email: lucy.richardson@phippspr.co.uk.
Wines of Germany on Facebook
Wines of Germany has created a page on the popular social networking website Facebook. We are gaining new members everyday, and 75% of all our members are aged between 18 and 34. The Wines of Germany page is accessible to all those with Facebook accounts and we are working on making it available to the public too. The page contains information on upcoming events that Wines of Germany are attending, photographs and short videos from previous events, the blog that is posted on the website and links to other sections of the website.
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